GREEN SERVICE QUALITY AND CUSTOMER SATISFACTION FOR MALAYSIA AIRLINE COMPANIES

Purpose: The purpose of this paper is to propose a framework airlines customer’s evaluation green service quality toward satisfaction provided by Malaysia Airline Companies.
 
 Design/Methodology/Approach: This reviews the conceptual and empirical literature develop model various aspects – customer relationship encompassed concept ‘airline satisfaction’ assess advantages disadvantages alternative methods measurement. Six dimensions are identified: (1) tangibles (2) Terminal (3) Personnel (4) Empathy (5) Image (6) Green Airport (7) Customer Satisfaction
 Findings: Integration these into that describes relationships among components how they collectively result in satisfaction. We also elucidate future research directions for management scholars
 Research Limitation/Implication: examines between dimension airline industry. study focuses on all user regarding quality. main limitation it focusses Airlines Companies: thus, cannot be generalized.
 Practical Implications: proposed can applied will lead passenger’s encourage development long-term with their customers.